Portfolios lie. Resumes are noise. Whiteboard challenges test the wrong things. The industry knows it — and nobody's fixed it. Until now.
Designers showcase passion projects, unclear ownership, heavily refined case studies. You hire them and wonder if someone else did the work.
Asking candidates to redesign your product? Your team already has context. 'We tried that' becomes the default rejection.
Figma proficiency is table stakes. What matters is taste, judgment, communication, and the ability to ship under pressure.
The best work is under NDA. The best stories can't be told in a template. You need to talk to the human.
"A designer with an incredible portfolio: polished, visually stunning, even award-winning work. Then you hire them and start wondering: Did someone else design those projects?"
"If you ask candidates to re-design your own product, bias kicks in immediately. The team already has context, opinions, and past experiments."
"Judging someone's entire career based on whether you can find their portfolio link instantly? That's not assessing talent — that's speed dating with a resume."
"You know Figma? Great, so do 1,000 others. Can you tell your story in 6 minutes and take it easy? That's the difference."
A short video. Three project links. Companies book the call directly.